Vrusha – Digital Strategy, Planning, And Creativity
Vrusha is a digital management company that specializes in “digital strategy, planning and creativity”. They help companies reach success through their managed, successful campaigns.
What is Digital Strategy, Planning and Creativity
Digital strategy, planning, and creativity are at the heart of what we do at Vrusha. We help businesses to grow and succeed online by providing a full suite of digital marketing services. From website design and development to online advertising and social media management, we have the skills and experience to help your business reach its potential.
We understand that every business is different, which is why we tailor our approach to meet your specific needs. We take the time to get to know your business, your goals, and your target audience before developing a customised plan that will help you achieve success.
Our team of experienced professionals can help you with all aspects of your digital marketing, from strategy and planning through to execution and measurement. We’re here to help you make the most of the digital world and reach your full potential.
Why you need a digital strategy
If you’re like most businesses, you know that you need to be active on social media and have some sort of digital presence. But what you might not realize is that having a digital strategy is just as important as having a business plan. Just as your business plan outlines your company’s overall goals and how you’re going to achieve them, a digital strategy details your plans for achieving specific objectives through online channels.
A well-developed digital strategy will help you make the most of your limited resources, reach your target audience more effectively, and measure your success along the way. If you’re not sure where to start, our team at Vrusha can help you develop a comprehensive digital strategy that takes into account your unique business goals and objectives.
How to come up with a digital strategy
If you’re anything like us, the words “digital strategy” can bring up a lot of different (and sometimes conflicting) images and ideas. A digital strategy is, quite simply, a plan for how you will use digital channels (like your website, social media, email marketing, etc.) to achieve your business goals.
But we know that it’s not always that simple. Coming up with a digital strategy can feel overwhelming, especially if you’re just getting started with digital marketing. But don’t worry–we’re here to help! In this post, we’ll break down everything you need to know about creating a digital strategy, including some helpful tips and examples.
We’ll start by talking about what goes into a digital strategy. Then we’ll share some tips for creating your own strategy. And finally, we’ll provide some examples of effective digital strategies from real businesses.
So whether you’re just getting started with digital marketing or you’re looking for some fresh ideas to take your strategy to the next level, this post is for you!
Types of digital strategies
Digital marketing strategy is the process of planning, creating, and executing a series of online marketing activities to generate leads or sales from target customers. A successful digital marketing strategy must be data-driven, creative, and aligned with your overall business goals.
There are four main types of digital marketing strategies:
1. Search Engine Optimization (SEO): The goal of SEO is to improve your website’s visibility in search engine results pages (SERPs). This is accomplished by optimizing your website content for relevant keywords, building quality backlinks, and improving your website’s user experience.
2. Pay-Per-Click Advertising (PPC): PPC is a type of paid online advertising that allows you to place ads on SERPs and other websites. When a user clicks on your ad, you pay the specified amount per click. PPC can be an effective way to drive traffic to your website and generate leads or sales.
3. Social Media Marketing (SMM): SMM refers to the use of social media platforms like Facebook, Twitter, LinkedIn, and Pinterest to promote your business or website. SMM can be an effective way to build brand awareness, generate leads or sales, and engage with your target audience.
4. Content Marketing: Content marketing is the creation and distribution of valuable content (such as blog posts, eBooks, infographics) to attract and retain customers. The goal of content marketing is to educate and engage
SEO AND SEM: What they are and how they work
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two terms that are often used interchangeably, but they are actually two different things.
SEO refers to the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. This can be done through optimizing the site’s content, structure, and on-page elements like titles, metatags, and anchor text.
SEM, on the other hand, is a broader term that encompassed both paid and organic strategies for marketing a website on search engines. This includes paid techniques like pay-per-click (PPC) advertising as well as organic methods like SEO.
How to use social media in your digital strategy
Social media has become an integral part of many digital marketing plans. Here are some tips on how you can use social media in your digital strategy:
1. Use social media to create a strong relationship with your customers.
Make sure you are responsive to comments and questions. Show that you care about your customers and their experience with your brand.
2. Use social media to share valuable content.
Your audience will appreciate valuable content that is relevant to their interests. Share blog posts, info-graphics, images, and other types of content that will help your audience learn more about your industry or product.
3. Use social media to drive traffic to your website.
Make sure your website is optimized for SEO and that your social media links lead to your website. Use effective calls to action on your social media posts to encourage your audience to visit your website.
4. Use social media to create a brand identity.
Your social media channels are a great place to share your brand’s story and values. Be consistent with the imagery and messaging you use across all of your channels so that your audience can easily recognize your brand identity.
Different types of marketing campaigns
Different types of marketing campaigns can be used to target different types of customers. For example, a product launch campaign might be used to generate interest in a new product, while a brand awareness campaign could be used to increase awareness of a company or its products.
A customer acquisition campaign might be used to attract new customers, while a customer retention campaign could be used to keep existing customers from leaving. A cross-selling campaign might be used to sell additional products to existing customers, and an up selling campaign could be used to sell higher-priced items to existing customers.
Each type of marketing campaign has its own strengths and weaknesses, so it’s important to choose the right type of campaign for your needs. If you’re not sure which type of campaign would be best for you, consult with a marketing professional.
